Investment gold is an excellent way to preserve and increase assets. It is recommended as a long-term investment, especially in times of crisis and uncertainty. The average annual return has been above 8 per cent over the past 50 years.
Precious metals in our web shop are available under the best conditions. Check purchase and sale prices for investment gold, silver, platinum and palladium.
Price of gold per gram from 1980 to 2020, in US dollars.
Gold is money. Everything else is credit
Although gold and silver are not by nature money, money is by nature gold and silver
Golden Rule: Whoever has gold sets the rules.
Gold today is a good investment for the same reason it has held this status for thousands of years. This is mostly due to its physical characteristics. Resistance to weather conditions, but also ease of design, provided gold with the prominent place of first choice for jewelry, and subsequently also a significant role in the industry. The use value of gold ensures its demand beyond the investment sector. For the same reason, the value of gold cannot fall “to zero”, as can happen with securities or shares.
An additional “insurance” that attracts investors to gold is that its lowest price is known. The lowest price is about $900 for an ounce. That is namely the cost of gold mining. This is a very convincing guarantee that the price cannot fall below the level of profitability of gold production.
Finally, an additional advantage of gold over other forms of assets is the ease of monetization. It is very easy to buy and sell gold. It has a universal value that is globally recognized. A gold bar or gold coin purchased from Auro Domus store can be quickly and easily exchanged for money anywhere in the world.

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